Natural Makeup

Natural Makeup

Natural makeup is one that uses the closest color to the tone and undertone skin, and in a subtle way.

Anchored in technological improvements of the cosmetics industry, the trend of natural appeared as a celebration of the skin. The idea proclaimed itself that the products instead of covering the skin would then merge the same, propicionando while the correction of defects without overshadowing the natural characteristics. It was the idea of transparency of makeup which translated into a proposal for subtle application of the products and the use of colors.